The purpose of advertising is to promote a product or service in order to increase sales and create a branding of the product so that a customer loyalty base will be established. Without effective and targeted advertising, a business cannot succeed. There are many types of advertising a business can utilize in effort to increase their sales.The following lists a number of types of advertising available to businesses:Television and RadioSince television was first introduced, businesses have had tremendous success using it as an advertising medium. This is due to the increase in consumers watching television. The cost of television depends on the time of day or night one advertises, the popularity of the television show (how many viewers,) and the length of the advertisement. Television advertising can reach millions of people. Radio advertising is a traditional advertising format that uses voice and jingles.PrintThis includes newspapers, magazines, fliers, brochures..etc. Placing advertisements in magazines and newspapers is an age old method of advertising. Newspapers and the magazines sell the advertising space. Prices depend on location, size, graphics, and color. Advertising success often depends on the number of subscribers. Print advertising allows a business to target a specific demographic. Fliers and brochures are a great way to advertise sales and launch special product promotion programs.Internet AdvertisingOnline advertising consists of small ads, banner ads, text ads, video ads, pay-per-click advertising, and reciprocal linking to other websites. The effectiveness of online advertising depends on exposure and how many people actually view the advertisement. Internet advertising allows the advertiser to track the number of impressions an ad gets (how many people see it), and how many visits their business website receives from particular ads, making it simple to find out what kind of conversion rates the advertisers are obtaining. Online advertising does not have any time restraints and can be viewed day and night throughout the world. Businesses also have their own websites as an advertising tool. A well-designed and well-promoted website can provide a world of customers.Out-of-Home AdvertisingThis can include digital signage, billboards, kiosks, tradeshows, and out-of-home advertising. This is advertising that takes place outside of a customer’s home. This form of advertising has become very popular because it provides a new way to reach targeted customers. Billboards, kiosks, and tradeshows have been extremely successful advertising tools because you can take your product or service directly to the consumer. Digital signage is a newer method of advertising that is growing in popularity. Digital signage is where monitors/plasma TVs are placed in strategic locations and display advertisements directed at their targeted customer. Digital signage can deliver messages in the form of text and digital video. Advertisers have the ability to up date content from a remote location. You can find digital signage in such places as sports arenas, retail stores, department stores, malls, schools…etc.Regardless of the state of the economy, businesses have to keep advertising to stay successful. Because of the broad range of advertising methods now available, businesses now have the ability to reach their targeted customers at very affordable costs.
Web Banner and Search Engine Advertising are two very different online ad models. Search engine advertising (commonly referred to as pay per click advertising) provides a very simple method of presentation, in as much as your ad is restricted to text only and a limit is placed on the maximum number of characters that can be used per line. The maximum number of lines that can be used in your advertisement is also restricted.Search Engine Advertising offers only a limited amount of text to promote your product or service. Google for example, in addition to displaying your URL, will only allow you to display 3 lines of text for your ad. The first line displays the title of your ad and is restricted to a maximum of 25 characters. This is followed by two lines of description, each restricted to a maximum of 35 characters per line. Clearly this restricts the amount of information that can be used to promote your product and you will therefore need to consider the content of your advertisement very carefully.This type of pay per click advertising will only allow you to promote a very limited number of sales benefits and offers only limited value, in terms of promoting your product or service.If the criteria for measuring the success of your online ads includes, both brand awareness and return on investment, then internet banner advertising offers a more flexible solution.Web Banner Advertising enables you to use media rich content in your advertisements.Internet banner advertising campaigns will enable you to use media rich, banner display advertisements. Designs can include your logo, your corporate colors, flash animation and even video. This will allow you to promote your brand image in a similar way to offline advertising, except that the creative content can be even more dynamic and interesting.Advertising campaigns can include a wide range of different banner shapes and sizes.Most internet banner advertising networks will accept a wide range of different sizes and shapes of web banners and there are no restrictions on the amount of words or characters that can be used in your advertisement. The most common web banner sizes used for advertising campaigns are as follows:
Banners (468×60 pixels)
Leaderboards (728×90 pixels)
Skyscrapers (120×600 pixels)
Rectangles (300×250 pixels)
Search engine advertising is an established method of internet advertising, as you only incur a cost when a customer clicks on your advertisement and visits your website. However, what is not so well known is that web banner advertising can also be purchased on the same basis. The average cost per click for banner advertising campaigns compares favorably to pay per click advertising. Depending on the type of product or service you wish to promote, you may find that internet banner advertising offers a considerably cheaper alternative.